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The ‘Best Employer, Eastern Region’ (BEER) survey, an initiative by recruitment consultancy Pure, is open to organisations until July and culminates in a Best Employer awards event in October.

According to Pure director Lynn Walters, taking part benefits businesses.“Asking your staff to take part in a survey is absolutely essential in enabling your business to develop successfully, The results help you identify the adjustments you need to make, in order to increase employee engagement, which is proven to boost productivity, increase customer satisfaction, reduce absenteeism and improve profitability.

“Not only that, but the survey produces benchmark data, which enables you to compare your standing against similar employers across the East of England. This is critical in terms of knowing what to do to retain staff, especially now the job market is picking up.”

Awards include an overall Best Employer Eastern Region award, and specific awards for areas such as innovation and customer focus. Southwold-based marketing agency Spring is a past winner of the Best Employer award.

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“It’s my firm belief that our team’s hard work, creativity and loyalty should be nurtured and rewarded,” said Spring’s founder Erika Clegg.

“From simple things like funding ‘mind-expanding weekends’ and weekly fitness sessions, right up to making long-standing Springers shareholders, we have a long-held policy of investing in our team’s sense of belonging. And the survey and award helped confirm that our approach is working.”

The 15-minute online survey is suitable for organisations of all sizes in the private and not-for-profit sectors. Survey data and results are 100% confidential. The survey is available between April and July, with entries for awards being collated in August and September. In October BEER seminars will take place in Essex, Suffolk, Cambridgeshire and Norfolk, where winners will be announced and presented with their awards.

This blog post is adapted from an article in the East Anglian Daily Times, 17th April.

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