Recent research from Trinity Mirror has revealed that national brands are failing to connect with people living outside the capital.   The survey, carried out by BDRC Continental, took a representative sample of over 2,000 respondents from across the UK and asked how they felt about 56 of the biggest brands in the country. The […]

The Springers
on industry, inview

Last week’s PR Week article by Marshall Manson, UK CEO of Ogilvy PR, urged his staff to leave its “ivory towers” and connect with Britain outside the M25. This comes as a result of the divisions in society demonstrated by the US presidential vote and Brexit referendum, and presents an excellent opportunity for agencies like […]

Lena O'Shea
on industry, inwork