Two miles off the coast of Great Yarmouth there’s a sand island that is home to thousands of seals and a cluster of wind turbines. This summer I took a trip out there on Southwold’s Coastal Voyager. It’s exciting to see the land from the sea – Southwold, of course, looks enormously pretty and self-contained, […]

Erika Clegg
on inlove

Recent research from Trinity Mirror has revealed that national brands are failing to connect with people living outside the capital.   The survey, carried out by BDRC Continental, took a representative sample of over 2,000 respondents from across the UK and asked how they felt about 56 of the biggest brands in the country. The […]

The Springers
on industry, inview

We’re in this issue of Marketing Week writing about the benefits of hyperlocal understanding, and our Hyperlocal Everywhere community engagement programme. Influence in communities does not come only from elected officials but people who are the lodestars of their own groups, and it is those people that brands need to utilise in order to gain useful insights […]

The Springers
on industry, inwork