The West Midlands has just been selected as the UK’s first 5G area, testing the viability of the new technology and exploring the potential it brings. The next stage in mobile internet is 5G, and it’s coming soon, bringing with it plenty of hype and unprecedented speeds for accessing the internet on the go. The […]

Richard Revell
on inview

Can My Seven Year Old Take On The Terminator? No, my youngest son isn’t super human, he can’t lift 300 kilos and he’s still not ever so happy about going to sleep with the light off, but could he outsmart a terminator? The honest answer is if a T1000 was really out there then probably […]

Chris Abbott
on inview

Self-driving cars are being taught the rules of the road on the streets of the West Midlands. Usually when you picture self-driving cars they are pootling around on the sun-baked streets of San Francisco or the arid roads of Arizona. But the UK isn’t being left behind, and the West Midlands Combined Authority (WMCA) has […]

Richard Revell
on inview

England may not have claimed the big prize in Russia this year, but they have won back the hearts and minds of a nation. Their record-breaking run to the semi-finals has certainly been part of it, but arguably it is what has happened off the pitch that has been most effective in changing their positioning […]

Richard Revell
on inview

HS2 – the planned high speed rail line that links the West Midlands and London – has recently set out its plan for a ‘green corridor’. The vision is to create a strip of land along the route which will support local wildlife, create new woodlands, meadows, wetlands and habitats, and integrate the railway into […]

Richard Revell
on inlove

Spring has decided that, for our own marketing, we’re responding to GDPR by clearing our marketing database entirely. Why? Because we want to share news and information that’s handpicked for our clients and friends, by the people at Spring who know them best. And that’s what we’ll carry on doing. Our focus is on understanding […]

Erika Clegg
on inwork

Spring has opened a Birmingham office, with the purpose of delivering our Consultation, Engagement and Outreach services to support the exciting growth of businesses and communities in the West Midlands. Birmingham is enjoying meteoric transformation at the heart of a region where positive change is happening at pace. From Coventry’s position as Britain’s City of […]

Erika Clegg
on industry, inwork

One hundred years on from women’s suffrage in Britain, and on International Women’s Day … why does it matter? Here’s why. The world is changing faster than ever. Increasingly roles that are process-driven – not even necessarily low skilled – are handled by computers and robots. This will increase as ever-more sophisticated programming allows technology […]

Erika Clegg
on inkind, inview

For the last few months, we have been reshaping Spring to field, in the words of Ken Segal, “small groups of smart people”. It’s allowing me to realise my vision of Spring as a true industry disruptor: a thing of extraordinary and unexpected brilliance, often popping up in equally extraordinary and unexpected places. Lead by […]

Erika Clegg
on inview, inwork

It’s been just over a week since VAR was used in English professional football for the first time. Setting aside the overly-discussed pros and cons of the system, one of the most interesting aspects of this innovation is the choice of name. The acronym stands for Video Assistant Referee, which is fine (if a little […]

Richard Revell
on industry

Every product, every industry, has its own must-use words. Have you ever bought women’s shampoo that doesn’t claim to make your hair sleek, shine or bounce? It’s impossible to buy a razor that doesn’t leave your skin feeling smooth, and the moisturiser hasn’t been made that isn’t soothing. And that’s just in your bathroom cabinet. […]

Richard Revell
on inview

After months of designing, planning and implementing our event for Anglian Water promoting water resilience was a huge success, with over 31,000 people attending the event at the Forum in Norwich across six days. If you weren’t lucky enough to be there, this report by local TV station Mustard gives you a taste of what […]

The Springers
on inwork
On purpose
On purpose

Simon Sinek calls it ‘Why?’. Current parlance is ‘purpose’. It’s become the fundamental principle of effective branding. So what is it, and why does it matter?   Time was when brands could make bold statements about themselves and that was what the dominant message became. For one thing, there were far fewer consumer brands, and for another, consumers had no way to […]

Erika Clegg
on industry, inview

  Spring founder Erika Clegg was one of several industry leaders recently approached by Design Week to share their most difficult experiences with clients, and – more importantly – how they overcame them.   Ryan Jones from Sea Design recalled a time when a drunk photographer wreaked havoc on their first photoshoot with a global […]

The Springers
on industry, inview

Being the Agency For Change, we are naturally interested when we hear someone else talking about the benefits of change. This is why a piece in the Harvard Business Review by top organisational psychologist Nick Tasler recently caught our eye. Entitled Stop Using the Excuse “Organisational Change is Hard”, Tasler explains that we have an […]

Richard Revell
on industry, inview

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