On purpose
On purpose

Simon Sinek calls it ‘Why?’. Current parlance is ‘purpose’. It’s become the fundamental principle of effective branding. So what is it, and why does it matter?   Time was when brands could make bold statements about themselves and that was what the dominant message became. For one thing, there were far fewer consumer brands, and for another, consumers had no way to […]

Erika Clegg
on industry, inview

Recent research from Trinity Mirror has revealed that national brands are failing to connect with people living outside the capital.   The survey, carried out by BDRC Continental, took a representative sample of over 2,000 respondents from across the UK and asked how they felt about 56 of the biggest brands in the country. The […]

The Springers
on industry, inview

It’s wonderful to see the City of Stories brand we created for Norwich nearly three years ago going from strength to strength.   This video is their latest release, and features a technique dubbed ‘Flow Motion’. Made by BAFTA winning filmmaker Rob Whitworth (BBC Planet Earth 2) who studied in Norwich, it’s a stunning way […]

Richard Revell
on inwork

This year Spring is sponsoring the entrances and exits at the 42nd edition of Suffolk’s amazing Grand Henham Steam Rally. The rally kicks off this Saturday 17th September at Henham Park, with a jam-packed programme of events scheduled over the weekend. Highlights include displays from the Stampede Stunt Company, classic and vintage car parades, as […]

Maddy Adey
on inwork

In response to the success of Spring’s MuchMorocco campaign at the Transform Awards Europe 2016, the Moroccan National Tourist Office has spoken of their delight at seeing the destination’s communications take centre stage. The brand identity, created by Spring to reinforce Morocco’s breadth of offering and differentiate its image from that of competing holiday destinations, […]

Laura Marfell-Williams
on inwork

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