The East Anglian Daily Times has covered Spring’s redesign of Suffolk Chamber’s brand identity and website today.
“Suffolk Chamber of Commerce has unveiled its new branding by Spring at a ceremony in Ipswich. The new look was revealed to more than 175 guests at a Willis rooftop garden party at the top of one of the town’s most celebrated buildings last week.
Head of chamber services Amanda Ankin said the rationale for the rebrand was to better reflect the success story behind the organisation, which lobbies on behalf of the county’s business community.
“We wanted our new look to better reflect the success story that we have become over recent years and to allow businesses to easily access the wide range of services we now offer, as well as the opportunity for our members to use our interactive area to promote their own news, events and special offers,” she said. “We have the seventh highest membership of any chamber in the country, the highest non-metropolitan membership and a top four-ranking in terms of retention of members.”
Chief executive John Dugmore said: “Out of the 100-plus business networking events we run every year, the Willis Rooftop Garden Party is very much the flagship. There was a great buzz about the place as our guests networked with each other, played a number of fun activity games and enjoyed great food and drink supplied by Wines of Interest and the Willis Towers Watson catering team.”
The new website, due to go live in August, has been designed to better showcase the work Suffolk Chamber does across the county.”