We’re delighted to announce that we’ve been shortlisted for a Design Week award for the Living Poster we created for Circus Hassani last summer.
We’ve been shortlisted in the Poster category alongside some big campaigns including Valenstein and Fatt’s (AKA Grey) ‘Smoke Alarms for Duracell’ and Eleven, Inc.’s Be Bold for Change poster in aid of International Women’s Day.
You may have already seen the Poster that George created in a previous blog post, but we thought we’d take this opportunity to go into a bit more detail about the process behind its creation.
The poster takes the form of an enchanting, ever-moving 3D scene showing Hassani’s stars performing on and around Southwold’s best-loved buildings. What better celebration of our love of the circus and our hometown?
It’s meticulously crafted in delicate layers of hand-drawn and digitally enhanced images. We paper-cut every one of them by hand, then mounted each to its own laser-cut layer of plywood.
We also laser-cut every individual letter from wood and acrylic to add depth of texture. The typographic style is an evolution of 20th century circus poster traditions, drawing in a unique blend to give Circus Hassani their own special character. Between each layer, a strip of LED lights echoes the thrilling lighting inside the Big Top, and adds shadow, movement and depth to the finished poster.
Finally we framed the action to deliver the facts – opening times, ticket prices, partners and sponsors (because form is nothing without function).
The Living Poster can be mounted to a wall, like a picture frame, or placed on a stand. Last summer it toured the town for as long as the circus was here, bringing its blend of magic and joy to the Southwold summer.