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I am in the beautiful Croatian capital for two days, soaking up the early Spring sunshine.

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The occasion is the third TravelZoom conference, a creative marketing session that takes place over two days every year and is attended by tourism boards from across what’s being called ‘New Europe’.

I’ll be running a workshop about cultural tourism, leading the delegates through a process of identifying their assets, overcoming challenges and drawing people’s attention to their lovely part of Europe through its cultural offering.

It’s also a great opportunity for me to touch base with people in a different part of the world to many of our clients, yet with similar ambitions.

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