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Stokes

Spring was inspired at the Suffolk & Ipswich Chambers April networking lunch at Woodbridge’s Seckford Hall this week by an insight into how Rick Sheepshanks’ Stokes Sauces achieves its award-winning success.   Influenced by Kevin Robert’s theory that trusted brands are not just respected but loved, his team are encouraged not just to focus on the bottom line but to have an emotional relationship with the business as they do with other areas of their lives.  A combination of the right hires and their ability to carry these values through their work, has led to his brand of ketchup and other sauces to achieve the status of ‘the very best sauces available in a jar’.  Give your workforce a ‘lovemark’ through an honest commitment to them and they will ensure your customers choose your product first.    We are spreading the love…

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