Today’s the day for the UK’s most exciting new music supplier: The Music Tree website has launched. This fantastic company is setting out to change the image of musical youngsters, one bag at a time – and how!
Set up by musically-minded Yorkshire mums Anna Banks and Sarah D’Arcy, The Music Tree Company sells a range of beautiful music bags, recorder cases and notebooks neatly filling the gap between dreary nylon music bags and hugely expensive leather ones, for musical children who want to be cool.
Anna and Sarah commissioned a fabric designer to create four great patterns, spot on for girly girls, boysy boys and kids who just love great design – and their parents and teachers too! From union jacks to spotty dogs, from happy flowers to funky bikers, these patterns grace a range of oil cloth bags and recorder cases as well as a set of A5 notebooks for jotting down scales, comments and practice tips.
The site is graced by the brand identity Spring created earlier this year for The Music Tree Company – it’s a squirling depiction of the great elm tree that dominated the grounds of New Hall, the school at which the two mums first forged their friendship when they, too, were keen music students. This icon has been stamped into metal tabs for the bags as well as fabric labels stitched into the seams of the recorder bags.
Photographs of kids enjoying playing guitars, drums, trumpets and other instruments on the beach, leaving a circus and busking beside a crumbling brick wall add humour and colour to the website and really stamp the brand’s mark as cool for kids.