This morning a little posse of Springers was at DanceEast, walking the Jerwood Dancehouse in preparation for a brand new scheme of directional and brand signage.
It’s fair to call the Dancehouse iconic – it towers over Ipswich imposingly, visible from miles away as you arrive into the town. As part of Spring’s ongoing redesign of print, digital and communications materials for Dance East and its home, we have undertaken an audit of getting around on site, and the mood projected by its current signage.
Today was a real leap forward as we surveyed the building inside and out to settle on final positions for information, and agree our creative approach. DanceEast is delighted with our design proposals – it’s going to be quite a transformation!