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Culture Drives Growth is the name of the East’s new Cultural Strategy, which launched in Ipswich last night.

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Created by the New Anglia Local Enterprise Partnership’s Cultural Board with support from Arts Council England, Norfolk County Council and Suffolk County Council, this strategy aims to breathe new life into the extraordinary cultural assets of the region, help advocate for the value that culture brings to our economy, and most importantly, support the East’s ambition to be a great place to live, work and visit.

This is a project on which Spring has been fortunate to work closely. Our current work for the region’s Cultural Tourism project, Look Sideways – East, intersects with many of the aims for this new strategy, so we were thrilled to be there when it launched last night, presenting the world-premiere of the Spring-created Look Sideways – East showreel and the Spring-designed strategy document.

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