Spring’s Look Sideways – East cultural tourism project has just secured three more years of funding from Arts Council England. Brilliantly, the funding will develop and sustain the success and positive work we’ve done since the project launched in 2015. Together with further contributions from Norfolk and Suffolk County Councils and the New Anglia Local […]

James Gorry
on inview, inwork

We are delighted to introduce our three latest recruits, Mischa, Sean and Josh, who have all joined Spring over the past couple of months. Mischa Lester has joined as PA to company founders Erika Clegg and Simon Hazelgrove. Mischa previously worked as PA to the MD and FD of live music company Mean Fiddler Group, and […]

Maddy Adey
on inview, inwork

We’ve recently designed an exciting new digital ad for the region’s home of dance. Last week it went live at Buttermarket shopping centre, bringing the power of dance to the heart of Ipswich.      The ad sets video footage behind the DanceEast logo to showcase a cross-section of its offering, from contemporary dance performances […]

James Gorry
on inview, inwork

We have created a new website for Havensfield Eggs. Recently launched, the new site is visually fresh and fully responsive, centring the focus on the good stuff that lies at the very heart of the business: the farm’s ‘Havensfield happy hens’. The website’s purpose is to educate customers who want to find out more information […]

Maddy Adey
on inview, inwork

Our community matters to us, and we undertake a sizeable amount of pro bono work for deserving causes for whom our input might just make all the difference. So as we celebrate the beginning of a new year, we take a look at a few of the projects the Springers undertook in 2016 to help […]

Maddy Adey
on inview, inwork

Spring has relaunched the website for EDF Energy’s Sizewell C Stage 2 planning consultation as well as redesigning the EDF Information Office, with the aim of creating an all round more user friendly experience at this crucial stage of the consultation. The site is fresh, clear and inviting, presenting a wealth of useful information in […]

Maddy Adey
on inview, inwork

One of Suffolk’s most famous children Ed Sheeran has released new music today, attracting worldwide media attention after a year-long break from producing, performing and posting on social media. The lyrics of one of his two new releases, Castle on the Hill, describe his experiences growing up in nearby town Framlingham and allude to the […]

Maddy Adey
on inlove, inview

Recently, the DBA – the design industry’s trade association – asked four of its board directors, including Spring’s co-founder Erika Clegg, to name a design they had admired in 2016. Erika chose the limited edition, hand-made brass poppy pin released by the Royal British Legion for Somme 100 as her 2016 design highlight, and said: […]

Maddy Adey
on industry, inlove, inview

As 2016 draws to a close, we’re introducing a series of blog posts which will take a look back over some of this year’s highlights of our campaign for the Moroccan National Tourist Office. Kicking off the series are our UK-wide digital billboards. These photos show digital roadside ads which are currently on show around […]

Laura Marfell-Williams
on industry, inview, inwork

We’ve previously mentioned the recent launch of the East’s new Cultural Strategy, Culture Drives Growth. Spring donated the design of the strategic document because we recognise the importance of a strong cultural sector to our regional economy. We wanted to create something different to the usual strategy documents gathering dust on forgotten shelves. We wanted this […]

James Gorry
on industry, inview, inwork

Experimental theatre isn’t necessarily for everyone, and it’s unlikely you’ll know for sure until you see it. So it’s quite a leap of faith for an audience member to take. At the end of October I was at SPILL Festival of Performance in Ipswich. SPILL has been going since 2007, and is produced by Ipswich-based […]

James Gorry
on inlove, inview

This week’s Design Week VoxPop is on the topic of which decade has influenced designers. Amongst luminaries from across the industry were Wayne Hemingway, who speaks with fondness of seeing David Bowie at Blackburn’s King George’s Hall. Spring’s Erika (whose own experience of King George’s Hall in Blackburn was the annual visit for school prize […]

Erika Clegg
on inview

This week’s Design Week vox pop asks designers to talk about their favourite Olympic brand identity. Erika’s swimming against the tide by not having one. “Recent Olympic identities have been technicolour camels and so, frustratingly, I can’t say I like any of them – never mind having a favourite. There was a three-decade run of […]

Erika Clegg
on inview

Know that old saying “Half my advertising budget is wasted: problem is I don’t know which half”? With an advertising budget of £1,000,000 that means a wasted half million. Luckily, Spring knows how to help our save our clients 50% and reap huge rewards. Spring’s ‘Hyperlocal Everywhere’ consumer insight programme is designed to help our […]

Erika Clegg
on inview, inwork

Every brand owner needs to know when to give your audience the reins: and when it’s your job to take them. And it’s nowhere better (or worse) demonstrated than through the use of ‘trust’. Let me explain. Last week, we were briefed by a brand owner who wanted his communications to focus on trust. On […]

Erika Clegg
on inview

Hey you! Want to find out why you could be the millionth person to read this blog post? Just keep reading… I think if we’re honest with ourselves we reckon we’re pretty unswayable, right? Our decisions are made solely on rational thought and we’re immune to external influences, yes? Well, no actually. There’s a scene […]

Richard Revell
on inview, inwork

Living and working in this iconic seaside town it’s hard not to love the sea. It’s also impossible to not be inspired by its strength and beauty. It’s an inspiration that is shared across the globe – by surfers, free divers and other lovers of the deep blue, and it’s this common bond that the […]

Glen Cone
on inlove, inview

I was recently at the b-side Symposium in Dorset. It was two days of provocations, conversations and presentations asking how can tourism work for art and art work for tourism? Developing places as ‘cultural destinations’ has become an increasing focus for local authorities and Arts Council England alike – it’s proven to make a region […]

James Gorry
on inview, inwork

The power of “why?” might seem like a new thing, but in reality you’ve been doing it since you were three. If you stopped, why did you – and will you start again? My advice to tackling any project successfully is this. Start by asking why, why, why and why until you can’t possibly ask […]

Erika Clegg
on inview

The Marketing Society Award winners from EDF Energy, TSB, Guinness and MacMillan presented at the Society’s summer event late last week, giving an audience largely composed of brand marketers a valuable insight into their approach and the results of their work. The case studies for each organization were fascinating in their own right, and there […]

Erika Clegg
on inview

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