Erika Clegg, Spring’s co-founder, has been announced as a member of the government’s Apprenticeships Route panel for digital industries, engaged by the Institute for Apprentices. Fellow panel members include Adrian Cunliffe, CTO of Hive; Dominic Gill, apprenticeships lead at Microsoft and Mark Sherwin, Global Digital Customer Services Lead at Accenture. Across the whole Apprenticeships Route […]

Erika Clegg
on industry, inkind, inview

As a company that chose to follow its ambitions by the seaside, we have been fascinated with BBC Breakfast’s focus on life in Coastal Britain this week. The series revealed a great deal of love for the coast, both by people who live there and by those who only get to visit occasionally – and […]

Richard Revell
on inlove, inview

This is the full transcript of Erika’s talk to the Suffolk Chamber of Commerce earlier in the summer. Thank you for welcoming me along today. As many of you know I’m from Spring, and what Spring does is help businesses, organisations and their people change for the better using communications. We’re working with Colchester Hospital, […]

Erika Clegg
on industry, inview

We are seeking a hands-on and strategic Senior Account Manager, someone who is keen to bring their own brand of excellence to Spring’s award-winning team. You’ll take care of a variety of clients, ranging from household names to new businesses. Your projects will include overseeing brands which will then develop into digital, print, experiential and […]

Erika Clegg
on inlove, inview, inwork
On purpose
On purpose

Simon Sinek calls it ‘Why?’. Current parlance is ‘purpose’. It’s become the fundamental principle of effective branding. So what is it, and why does it matter?   Time was when brands could make bold statements about themselves and that was what the dominant message became. For one thing, there were far fewer consumer brands, and for another, consumers had no way to […]

Erika Clegg
on industry, inview

Recent research from Trinity Mirror has revealed that national brands are failing to connect with people living outside the capital.   The survey, carried out by BDRC Continental, took a representative sample of over 2,000 respondents from across the UK and asked how they felt about 56 of the biggest brands in the country. The […]

The Springers
on industry, inview

  Spring founder Erika Clegg was one of several industry leaders recently approached by Design Week to share their most difficult experiences with clients, and – more importantly – how they overcame them.   Ryan Jones from Sea Design recalled a time when a drunk photographer wreaked havoc on their first photoshoot with a global […]

The Springers
on industry, inview

Being the Agency For Change, we are naturally interested when we hear someone else talking about the benefits of change. This is why a piece in the Harvard Business Review by top organisational psychologist Nick Tasler recently caught our eye. Entitled Stop Using the Excuse “Organisational Change is Hard”, Tasler explains that we have an […]

Richard Revell
on industry, inview

We’ve been looking forward to seeing Matthew Taylor’s review of Good Work, which was published yesterday. The review was commissioned by the Prime Minister last autumn, and considered how employment practices need to change to keep pace with modern business models. Taylor has considered the implications of new forms of work, driven by digital platforms, for employee rights […]

Erika Clegg
on industry, inview

Maddy has just finished the second year of her degree in Graphic Design at Norwich University of the Arts. In June, she spent two weeks interning in our studio and got her teeth into her own design project. “The brief was to design and create a beautifully crafted range of products to promote Southwold and […]

The Springers
on inview, inwork

At Suffolk Chamber’s AGM last week, Spring’s co-founder Erika spoke on the rise of people power, the shockwaves this has caused in politics, and how businesses can harness this for growth. She shared some thoughts and tips on how to shape a brand’s communications strategy for real impact in our rapidly changing world, updates on […]

The Springers
on industry, inview

Since last autumn, we’ve been working with Felixstowe-based European haulage business Jordon Freight to create a new brand to support their ambitious plans for further growth. Recently, their brand relaunch was completed as their new website went live. Jordon approached us back in September last year, looking for something that would set them apart from […]

The Springers
on inview, inwork

Building on our fantastic work with DanceEast, Spring recently completed a brand new website for the National Centres in Advance Training in Dance (CATs). The CAT scheme, funded by the Department for Education, provides gifted young dancers the opportunity to benefit from world-class professional training without having to relocate. The network covers the entire country, […]

The Springers
on inview, inwork

The East of England Co-op has marked the tenth anniversary of its Sourced Locally initiative with a portrait celebrating the women at the head of the East’s food and drink industry, including two of our fantastic clients. With around 30% of the food and drink manufacturing workforce in the UK being female, it’s important for […]

The Springers
on inview, inwork
Gene joins Spring
Gene joins Spring

We are absolutely delighted to welcome new Account Director Gene Chui to the Spring team. Formerly Account Director at global communications agency Ketchum in London, Gene has worked on campaigns including Nissan’s sports sponsorship programmes and Proctor & Gamble grooming.  He brings with him invaluable strategic communications experience in leading integrated teams on PR, events, […]

The Springers
on inview, inwork

Last week I was given the opportunity to go to Campaign Underground’s launch event, ‘Applied Captivation’, which was put on in association with behavioural planning agency Total Media. I didn’t know much before the event other than the names of the speakers: Christopher Macleod, Transport for London, Ocado’s Thomas Thomaidis and ‘Decoded’ author Phil Barden, […]

Lynton Wall Palmer
on industry, inview

Design Week asked Erika “What would you like the government to do for the creative industry?”. Other respondees included Sarah Weir, CEO of the Design Council, Dids McDonald, co-founder of ACID and the DBA’s CEO, Deborah Dawton.The question was posed in the light of the snap election announced by PM Theresa May for the 9th […]

Erika Clegg
on inview

With support from Spring, Gainsborough’s House in Sudbury will hold its very first public exhibition this Wednesday to showcase its transformational £8.5m redevelopment. The “Reviving an Artist’s Birthplace” project seeks to attract visitors not only from East Anglia and London, but from across England and abroad. Nowhere else in the world will such a wide […]

The Springers
on inview, inwork

We have recently designed and built an inviting new website for Suffolk’s Bentwaters Parks, the UK’s most diverse film and TV production space. This 2,500-acre USAF cold war airfield is a unique and diverse collection of ex-military buildings and landscapes with a mile-long runway.  It has already featured in  high-profile productions like The Detectorists and […]

The Springers
on inview, inwork

The landscapes of Suffolk are immortalised by two of the county’s most celebrated residents, Thomas Gainsborough and John Constable. And to further commemorate the works of both artists, Gainsborough’s House in Sudbury has launched a new trail highlighting some significant sites across the county, a project to which Spring was excited to be able to […]

The Springers
on inview, inwork

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