Whilst the papers might be full of Brexit and leadership wrangles, a packed fringe Conservative Conference event arranged by the Fawcett Society and West Midlands Women’s Voice (WMWV) for Women2Win yesterday showed that there’s still plenty of people with their eyes on a different prize – that of equality at every level of British life. […]

Erika Clegg
on inview

Whatever is happening in our High Streets, it’s happening at an exponential rate. But it is the end, or the start of something new? Up and down the country, High Street shops are closing. Internet spend has risen to an average of nearly £5,000 per person. Household names have overinvested in property, underinvested in digital, […]

Erika Clegg
on inview

The West Midlands has just been selected as the UK’s first 5G area, testing the viability of the new technology and exploring the potential it brings. The next stage in mobile internet is 5G, and it’s coming soon, bringing with it plenty of hype and unprecedented speeds for accessing the internet on the go. The […]

Richard Revell
on inview

Can My Seven Year Old Take On The Terminator? No, my youngest son isn’t super human, he can’t lift 300 kilos and he’s still not ever so happy about going to sleep with the light off, but could he outsmart a terminator? The honest answer is if a T1000 was really out there then probably […]

Chris Abbott
on inview

Self-driving cars are being taught the rules of the road on the streets of the West Midlands. Usually when you picture self-driving cars they are pootling around on the sun-baked streets of San Francisco or the arid roads of Arizona. But the UK isn’t being left behind, and the West Midlands Combined Authority (WMCA) has […]

Richard Revell
on inview

England may not have claimed the big prize in Russia this year, but they have won back the hearts and minds of a nation. Their record-breaking run to the semi-finals has certainly been part of it, but arguably it is what has happened off the pitch that has been most effective in changing their positioning […]

Richard Revell
on inview

Designers now see the need to work to clear objectives and measure their work according to financial returns, offering marketers not just creative inspiration but a partnership in driving growth. Over the next few years you will find that your conversations with designers start with more challenge, and continue with more ease. That’s because design […]

Erika Clegg
on inview

People are at the heart of Spring’s business – our people, our understanding of people to help clients achieve their objectives, our impact on and awareness of people around us. We’re all moving into an increasingly automated world and this has opportunities and risks attached. And so today, we launch our People Manifesto to underline […]

Erika Clegg
on inview
Design Thinking
Design Thinking

In this Design Week article by Sarah Dawood, I put forward my thoughts on ‘Design Thinking’ and helping businesses to understand the intrinsic value of design. Erika Clegg, co-founder, Spring “Our industry is notoriously bad at articulating its value to our clients and the wider world. If it takes terms like ‘design thinking’ being appropriated […]

Erika Clegg
on inview

I was asked to comment by Design Week on recent figures which showed women in graphic design earn on average £4,000 less than men. You can read the full article by Sarah Dawood below: Research from the Office for National Statistics (ONS) shows that women in graphic design get paid 6% less than men, while female […]

Erika Clegg
on inview

One hundred years on from women’s suffrage in Britain, and on International Women’s Day … why does it matter? Here’s why. The world is changing faster than ever. Increasingly roles that are process-driven – not even necessarily low skilled – are handled by computers and robots. This will increase as ever-more sophisticated programming allows technology […]

Erika Clegg
on inkind, inview

For the last few months, we have been reshaping Spring to field, in the words of Ken Segal, “small groups of smart people”. It’s allowing me to realise my vision of Spring as a true industry disruptor: a thing of extraordinary and unexpected brilliance, often popping up in equally extraordinary and unexpected places. Lead by […]

Erika Clegg
on inview, inwork

Every product, every industry, has its own must-use words. Have you ever bought women’s shampoo that doesn’t claim to make your hair sleek, shine or bounce? It’s impossible to buy a razor that doesn’t leave your skin feeling smooth, and the moisturiser hasn’t been made that isn’t soothing. And that’s just in your bathroom cabinet. […]

Richard Revell
on inview

Erika Clegg, Spring’s co-founder, has been announced as a member of the government’s Apprenticeships Route panel for digital industries, engaged by the Institute for Apprentices. Fellow panel members include Adrian Cunliffe, CTO of Hive; Dominic Gill, apprenticeships lead at Microsoft and Mark Sherwin, Global Digital Customer Services Lead at Accenture. Across the whole Apprenticeships Route […]

Erika Clegg
on industry, inkind, inview

As a company that chose to follow its ambitions by the seaside, we have been fascinated with BBC Breakfast’s focus on life in Coastal Britain this week. The series revealed a great deal of love for the coast, both by people who live there and by those who only get to visit occasionally – and […]

Richard Revell
on inlove, inview

This is the full transcript of Erika’s talk to the Suffolk Chamber of Commerce earlier in the summer. Thank you for welcoming me along today. As many of you know I’m from Spring, and what Spring does is help businesses, organisations and their people change for the better using communications. We’re working with Colchester Hospital, […]

Erika Clegg
on industry, inview
On purpose
On purpose

Simon Sinek calls it ‘Why?’. Current parlance is ‘purpose’. It’s become the fundamental principle of effective branding. So what is it, and why does it matter?   Time was when brands could make bold statements about themselves and that was what the dominant message became. For one thing, there were far fewer consumer brands, and for another, consumers had no way to […]

Erika Clegg
on industry, inview

Recent research from Trinity Mirror has revealed that national brands are failing to connect with people living outside the capital.   The survey, carried out by BDRC Continental, took a representative sample of over 2,000 respondents from across the UK and asked how they felt about 56 of the biggest brands in the country. The […]

The Springers
on industry, inview

  Spring founder Erika Clegg was one of several industry leaders recently approached by Design Week to share their most difficult experiences with clients, and – more importantly – how they overcame them.   Ryan Jones from Sea Design recalled a time when a drunk photographer wreaked havoc on their first photoshoot with a global […]

The Springers
on industry, inview

Being the Agency For Change, we are naturally interested when we hear someone else talking about the benefits of change. This is why a piece in the Harvard Business Review by top organisational psychologist Nick Tasler recently caught our eye. Entitled Stop Using the Excuse “Organisational Change is Hard”, Tasler explains that we have an […]

Richard Revell
on industry, inview

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