Erika Clegg, Spring’s co-founder, has been announced as a member of the government’s Apprenticeships Route panel for digital industries, engaged by the Institute for Apprentices. Fellow panel members include Adrian Cunliffe, CTO of Hive; Dominic Gill, apprenticeships lead at Microsoft and Mark Sherwin, Global Digital Customer Services Lead at Accenture. Across the whole Apprenticeships Route […]

Erika Clegg
on industry, inkind, inview

We’re delighted to announce our H2OMG event we ran for Anglian Water in the summer has won GOLD at the Drum Cream awards. The awards, run by The Drum (Europe’s biggest marketing website), were held in Birmingham on 22nd November, and are designed to reward the very best talent in creative advertising and design across the Midlands, East, […]

Richard Revell
on industry, inwork

Spring clients National Trust have been declared the fourth best storytelling brand behind Apple, Help for Heroes and the BBC. For the past five years Aesop, an agency that specialises in storytelling, has conducted a survey to discover the UK’s top storytelling brands; quizzing over 2,000 people about 175 brands. The 2017 results have just come out, […]

Richard Revell
on industry

It was a pleasure to sit round the DBA board table with several new directors and the Chief Executive of the Creative Industries Federation, John Kampfner, yesterday.   John updated us all on progress the Fed is making towards a better understanding across government and other industry sectors of the value of the creative industry. Wide-ranging […]

Erika Clegg
on industry

The most hyped fight of recent years takes place this weekend, with both combatants set to rake in a reported $100 million each. One fighter is coming out of retirement at the age of 40, the other has never fought a professional boxing match in his life. So why the worldwide interest? It’s all about […]

Richard Revell
on industry

This is the full transcript of Erika’s talk to the Suffolk Chamber of Commerce earlier in the summer. Thank you for welcoming me along today. As many of you know I’m from Spring, and what Spring does is help businesses, organisations and their people change for the better using communications. We’re working with Colchester Hospital, […]

Erika Clegg
on industry, inview
On purpose
On purpose

Simon Sinek calls it ‘Why?’. Current parlance is ‘purpose’. It’s become the fundamental principle of effective branding. So what is it, and why does it matter?   Time was when brands could make bold statements about themselves and that was what the dominant message became. For one thing, there were far fewer consumer brands, and for another, consumers had no way to […]

Erika Clegg
on industry, inview

Recent research from Trinity Mirror has revealed that national brands are failing to connect with people living outside the capital.   The survey, carried out by BDRC Continental, took a representative sample of over 2,000 respondents from across the UK and asked how they felt about 56 of the biggest brands in the country. The […]

The Springers
on industry, inview

  Spring founder Erika Clegg was one of several industry leaders recently approached by Design Week to share their most difficult experiences with clients, and – more importantly – how they overcame them.   Ryan Jones from Sea Design recalled a time when a drunk photographer wreaked havoc on their first photoshoot with a global […]

The Springers
on industry, inview

Being the Agency For Change, we are naturally interested when we hear someone else talking about the benefits of change. This is why a piece in the Harvard Business Review by top organisational psychologist Nick Tasler recently caught our eye. Entitled Stop Using the Excuse “Organisational Change is Hard”, Tasler explains that we have an […]

Richard Revell
on industry, inview

From time to time, we invite a person we admire, from any walk of life, to come and have lunch with us and talk about their experiences. Yesterday we welcomed Peter Wilson MBE to the Spring studio as he became the latest of our Spring Heroes.   Until last December, Peter was CEO of Norwich […]

Richard Revell
on industry, inlove

We’ve been looking forward to seeing Matthew Taylor’s review of Good Work, which was published yesterday. The review was commissioned by the Prime Minister last autumn, and considered how employment practices need to change to keep pace with modern business models. Taylor has considered the implications of new forms of work, driven by digital platforms, for employee rights […]

Erika Clegg
on industry, inview

At Suffolk Chamber’s AGM last week, Spring’s co-founder Erika spoke on the rise of people power, the shockwaves this has caused in politics, and how businesses can harness this for growth. She shared some thoughts and tips on how to shape a brand’s communications strategy for real impact in our rapidly changing world, updates on […]

The Springers
on industry, inview

We’re delighted to have renewed our contract for tourism marketing with the Moroccan National Tourist Office after three successful years of working together. The new contract will see us continuing to develop the country’s award-winning MuchMorocco brand concept. The brand, which we originally launched in November 2015, will continue across print and online media, as […]

Laura Marfell-Williams
on industry, inwork

In early March I was invited to a portfolio masterclass event at M&C Saatchi. I was one of 400 applicants and fortunate to have made the short-list of just 40 who would have the opportunity to present their work to some of the industry’s best known creative directors. The event was created by The-Dots.com, a portfolio […]

Sean Antonioli
on industry

We’re delighted to announce that we’ve been shortlisted for a Design Week award for the Living Poster we created for Circus Hassani last summer. We’ve been shortlisted in the Poster category alongside some big campaigns including Valenstein and Fatt’s (AKA Grey) ‘Smoke Alarms for Duracell’ and Eleven, Inc.’s Be Bold for Change poster in aid […]

The Springers
on industry, inwork

Last week I was given the opportunity to go to Campaign Underground’s launch event, ‘Applied Captivation’, which was put on in association with behavioural planning agency Total Media. I didn’t know much before the event other than the names of the speakers: Christopher Macleod, Transport for London, Ocado’s Thomas Thomaidis and ‘Decoded’ author Phil Barden, […]

Lynton Wall Palmer
on industry, inview

One of the best aspects of life at an agency like Spring is the opportunity to experience such a broad range of business sectors. Part of our work with any client is to get to know them, their product and their market, and with long-term clients, that’s an ongoing process. At the end of March […]

Laura Marfell-Williams
on industry, inwork
PR at Spring
PR at Spring

PR has come a long way from the old days of press releases and long lunches. For Spring, as a strategic communications design agency, it’s essential that PR in all its guises is a core element of our campaign strategy and management. Last week I ran a workshop for the Springers to help the whole […]

The Springers
on industry, inwork

The 2017 Roses Creative Awards have now announced their nominations and we are very happy indeed to have made it into the Poster category. The project in question is the ‘Living Poster’ – an intricately made 3D-poster George designed and hand-built for Circus Hassani last summer. You can get a taste of the process below […]

The Springers
on industry, inwork

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