Yes it’s warming up outside, the sun’s shining and we’re starting to think about the first sea swims of the year – but we’re feeling quite Christmassy today at Spring! Why? Because our Spring Christmas card has just been announced as a finalist in the Design Week Awards 2018. Every year we try to ensure […]

Lucia Maclachlan
on industry, inwork

Spring has opened a Birmingham office, with the purpose of delivering our Consultation, Engagement and Outreach services to support the exciting growth of businesses and communities in the West Midlands. Birmingham is enjoying meteoric transformation at the heart of a region where positive change is happening at pace. From Coventry’s position as Britain’s City of […]

Erika Clegg
on industry, inwork

Spring is an ambitious, innovative strategic communications design agency in the beautiful, bright seaside town of Southwold, Suffolk. Spring’s work grows businesses and helps to regenerate communities, and our talented, close-knit team is driven by a clear ethos and common purpose. We’re hard working and results-focused, and balance this with a healthy, friendly culture in […]

Erika Clegg
on industry
Hired Education
Hired Education

I recently had the privilege of taking part in a lecture series entitled “Life after Lectures” at University of Suffolk. I thought it fitting to call my presentation ‘Hired Education’, as I would cover what I have learned and experienced during my first year in the creative industry. This series of talks from creative directors, freelancers, […]

Sean Antonioli
on industry, intuition

Spring has won the tender to work on the Nursing and Midwifery Council’s rollout of the new standards for education. This work will include digital and printed documents, collateral for exhibitions and digital and print ads. Spring responded to the brief by showing how the brand could be developed through the use of illustration, and […]

Lynton Wall Palmer
on industry, inwork

It’s been just over a week since VAR was used in English professional football for the first time. Setting aside the overly-discussed pros and cons of the system, one of the most interesting aspects of this innovation is the choice of name. The acronym stands for Video Assistant Referee, which is fine (if a little […]

Richard Revell
on industry

The week before Christmas I delivered a workshop at Number 10 Downing Street for the Cabinet and PM’s Office Local Campaigns and Insight Team, helping them identify ways to understand and engage with varied communities across the UK. Sharing examples of campaigns undertaken by Spring and other agencies in the Hyperlocal Everywhere Network, I gave […]

Erika Clegg
on industry, inwork

When the first website launched in 1991 I was four years old and shoving Lego up my nose. I was 14 when we had our first internet capable computer at home with its 56k modem that struggled to load images, download files or do anything other than send an email, and no one could use […]

George Bennett
on industry

Erika Clegg, Spring’s co-founder, has been announced as a member of the government’s Apprenticeships Route panel for digital industries, engaged by the Institute for Apprentices. Fellow panel members include Adrian Cunliffe, CTO of Hive; Dominic Gill, apprenticeships lead at Microsoft and Mark Sherwin, Global Digital Customer Services Lead at Accenture. Across the whole Apprenticeships Route […]

Erika Clegg
on industry, inkind, inview

We’re delighted to announce our H2OMG event we ran for Anglian Water in the summer has won GOLD at the Drum Cream awards. The awards, run by The Drum (Europe’s biggest marketing website), were held in Birmingham on 22nd November, and are designed to reward the very best talent in creative advertising and design across the Midlands, East, […]

Richard Revell
on industry, inwork

Spring clients National Trust have been declared the fourth best storytelling brand behind Apple, Help for Heroes and the BBC. For the past five years Aesop, an agency that specialises in storytelling, has conducted a survey to discover the UK’s top storytelling brands; quizzing over 2,000 people about 175 brands. The 2017 results have just come out, […]

Richard Revell
on industry

It was a pleasure to sit round the DBA board table with several new directors and the Chief Executive of the Creative Industries Federation, John Kampfner, yesterday.   John updated us all on progress the Fed is making towards a better understanding across government and other industry sectors of the value of the creative industry. Wide-ranging […]

Erika Clegg
on industry

The most hyped fight of recent years takes place this weekend, with both combatants set to rake in a reported $100 million each. One fighter is coming out of retirement at the age of 40, the other has never fought a professional boxing match in his life. So why the worldwide interest? It’s all about […]

Richard Revell
on industry

This is the full transcript of Erika’s talk to the Suffolk Chamber of Commerce earlier in the summer. Thank you for welcoming me along today. As many of you know I’m from Spring, and what Spring does is help businesses, organisations and their people change for the better using communications. We’re working with Colchester Hospital, […]

Erika Clegg
on industry, inview
On purpose
On purpose

Simon Sinek calls it ‘Why?’. Current parlance is ‘purpose’. It’s become the fundamental principle of effective branding. So what is it, and why does it matter?   Time was when brands could make bold statements about themselves and that was what the dominant message became. For one thing, there were far fewer consumer brands, and for another, consumers had no way to […]

Erika Clegg
on industry, inview

Recent research from Trinity Mirror has revealed that national brands are failing to connect with people living outside the capital.   The survey, carried out by BDRC Continental, took a representative sample of over 2,000 respondents from across the UK and asked how they felt about 56 of the biggest brands in the country. The […]

The Springers
on industry, inview

  Spring founder Erika Clegg was one of several industry leaders recently approached by Design Week to share their most difficult experiences with clients, and – more importantly – how they overcame them.   Ryan Jones from Sea Design recalled a time when a drunk photographer wreaked havoc on their first photoshoot with a global […]

The Springers
on industry, inview

Being the Agency For Change, we are naturally interested when we hear someone else talking about the benefits of change. This is why a piece in the Harvard Business Review by top organisational psychologist Nick Tasler recently caught our eye. Entitled Stop Using the Excuse “Organisational Change is Hard”, Tasler explains that we have an […]

Richard Revell
on industry, inview

From time to time, we invite a person we admire, from any walk of life, to come and have lunch with us and talk about their experiences. Yesterday we welcomed Peter Wilson MBE to the Spring studio as he became the latest of our Spring Heroes.   Until last December, Peter was CEO of Norwich […]

Richard Revell
on industry, inlove

We’ve been looking forward to seeing Matthew Taylor’s review of Good Work, which was published yesterday. The review was commissioned by the Prime Minister last autumn, and considered how employment practices need to change to keep pace with modern business models. Taylor has considered the implications of new forms of work, driven by digital platforms, for employee rights […]

Erika Clegg
on industry, inview

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