After months of designing, planning and implementing our event for Anglian Water promoting water resilience was a huge success, with over 31,000 people attending the event at the Forum in Norwich across six days. If you weren’t lucky enough to be there, this report by local TV station Mustard gives you a taste of what […]

The Springers
on inwork

The most hyped fight of recent years takes place this weekend, with both combatants set to rake in a reported $100 million each. One fighter is coming out of retirement at the age of 40, the other has never fought a professional boxing match in his life. So why the worldwide interest? It’s all about […]

Richard Revell
on industry

This is the full transcript of Erika’s talk to the Suffolk Chamber of Commerce earlier in the summer. Thank you for welcoming me along today. As many of you know I’m from Spring, and what Spring does is help businesses, organisations and their people change for the better using communications. We’re working with Colchester Hospital, […]

Erika Clegg
on industry, inview

We are seeking a hands-on and strategic Senior Account Manager, someone who is keen to bring their own brand of excellence to Spring’s award-winning team. You’ll take care of a variety of clients, ranging from household names to new businesses. Your projects will include overseeing brands which will then develop into digital, print, experiential and […]

Erika Clegg
on inlove, inview, inwork
On purpose
On purpose

Simon Sinek calls it ‘Why?’. Current parlance is ‘purpose’. It’s become the fundamental principle of effective branding. So what is it, and why does it matter?   Time was when brands could make bold statements about themselves and that was what the dominant message became. For one thing, there were far fewer consumer brands, and for another, consumers had no way to […]

Erika Clegg
on industry, inview

  Two miles off the coast of Great Yarmouth there’s a sand island that is home to thousands of seals and a cluster of wind turbines. This summer I took a trip out there on Southwold’s Coastal Voyager. It’s exciting to see the land from the sea – Southwold, of course, looks enormously pretty and self-contained, […]

Erika Clegg
on inlove

Recent research from Trinity Mirror has revealed that national brands are failing to connect with people living outside the capital.   The survey, carried out by BDRC Continental, took a representative sample of over 2,000 respondents from across the UK and asked how they felt about 56 of the biggest brands in the country. The […]

The Springers
on industry, inview

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