Why are the Springers copying Oliver Cromwell’s signature? We’ve learned that he never wrote his name the same way twice, though at least – unlike Shakespeare – he spelt it consistently. This afternoon, the Springers have been practising their Cromwellian Calligraphy. Find out why soon.

Erika Clegg
on inwork

For the past 253 days, Spring has researched, written and shared a joyous gem of culture from the East every single day, as part of the three-year Look Sideways – East cultural tourism programme. This started with a website, and as the collection has grown we have gradually introduced other media, including pinterest and instagram. […]

Erika Clegg
on inwork

This week’s Design Week vox pop asks designers to talk about their favourite Olympic brand identity. Erika’s swimming against the tide by not having one. “Recent Olympic identities have been technicolour camels and so, frustratingly, I can’t say I like any of them – never mind having a favourite. There was a three-decade run of […]

Erika Clegg
on inview

Spring’s brand for DanceEast has developed over the course of years, and has allowed us to gain a deep knowledge of DanceEast’s purpose, aims and ambitions as we manage the deployment of its identity. The result of this long relationship is a brand identity which gets to the very heart of the organisation and allows […]

Erika Clegg
on inwork

Anyone can come up with a logo: what makes the difference between basic and brilliant is the craft. Craft in thinking and craft in execution. For any agency, a branding job where the client’s passion for their business can be articulated through the agency’s work is always a joy. And the Unruly Pig in Bromeswell […]

Erika Clegg
on inwork

This winter, Spring has brightened up the dark roads of London with a fabulous injection of Moroccan warmth. The Out Of Home campaign, run in partnership with Primesight Media, showcases Spring’s MuchMorOcco place branding alongside evocative photography and has been improving moods across the capital since before Christmas.

Erika Clegg
on inwork

Erika Clegg
on inwork

At last week’s DBA Effectiveness Awards ceremony, chief executive Deborah Dawton used her opening speech as the opportunity to sound out an industry call-to-arms: now’s the time that the whole industry states with one, confident voice that design in business is competitive advantage. Here’s her speech in full. Good evening ladies and gentlemen and a […]

Erika Clegg
on industry

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