Hello – I’ve recently joined Spring (four months and counting), but along with fellow Springer Glen, had the pleasure of taking up our cultural expansion grant that is offered to the whole team. This grant allows the team to attend a cultural activity or event of our choice to broaden our horizons and improve our […]

Gene Chui
on inlove

The Springers
on instagram

It was a pleasure to sit round the DBA board table with several new directors and the Chief Executive of the Creative Industries Federation, John Kampfner, yesterday.   John updated us all on progress the Fed is making towards a better understanding across government and other industry sectors of the value of the creative industry. Wide-ranging […]

Erika Clegg
on industry

The Springers
on instagram

A recent study by Marbles has looked at the best seaside towns in Britain for a staycation, and Southwold has topped the chart, fending off other seaside favourites such as Brighton, Clovelly and Hunstanton. The report encompassed various factors, such as hotel costs, places to eat and drink, weather, and number of fish and chip […]

Richard Revell
on inlove

This August saw Spring’s launch of H2OMG, a family funfair themed event at The Forum, Norwich for Anglian Water. The event promoted Anglian Water’s work towards water sustainability and consisted of numerous stalls such as a Water Wheel of Fortune, a Magnet Maze and my personal favourite, Beat the Bog – a bean bag game […]

Sean Antonioli
on inlove, inwork

As a company that chose to follow its ambitions by the seaside, we have been fascinated with BBC Breakfast’s focus on life in Coastal Britain this week. The series revealed a great deal of love for the coast, both by people who live there and by those who only get to visit occasionally – and […]

Richard Revell
on inlove, inview

After months of designing, planning and implementing our event for Anglian Water promoting water resilience was a huge success, with over 31,000 people attending the event at the Forum in Norwich across six days. If you weren’t lucky enough to be there, this report by local TV station Mustard gives you a taste of what […]

The Springers
on inwork

The most hyped fight of recent years takes place this weekend, with both combatants set to rake in a reported $100 million each. One fighter is coming out of retirement at the age of 40, the other has never fought a professional boxing match in his life. So why the worldwide interest? It’s all about […]

Richard Revell
on industry

This is the full transcript of Erika’s talk to the Suffolk Chamber of Commerce earlier in the summer. Thank you for welcoming me along today. As many of you know I’m from Spring, and what Spring does is help businesses, organisations and their people change for the better using communications. We’re working with Colchester Hospital, […]

Erika Clegg
on industry, inview

We are seeking a hands-on and strategic Senior Account Manager, someone who is keen to bring their own brand of excellence to Spring’s award-winning team. You’ll take care of a variety of clients, ranging from household names to new businesses. Your projects will include overseeing brands which will then develop into digital, print, experiential and […]

Erika Clegg
on inlove, inview, inwork
On purpose
On purpose

Simon Sinek calls it ‘Why?’. Current parlance is ‘purpose’. It’s become the fundamental principle of effective branding. So what is it, and why does it matter?   Time was when brands could make bold statements about themselves and that was what the dominant message became. For one thing, there were far fewer consumer brands, and for another, consumers had no way to […]

Erika Clegg
on industry, inview

  Two miles off the coast of Great Yarmouth there’s a sand island that is home to thousands of seals and a cluster of wind turbines. This summer I took a trip out there on Southwold’s Coastal Voyager. It’s exciting to see the land from the sea – Southwold, of course, looks enormously pretty and self-contained, […]

Erika Clegg
on inlove

Recent research from Trinity Mirror has revealed that national brands are failing to connect with people living outside the capital.   The survey, carried out by BDRC Continental, took a representative sample of over 2,000 respondents from across the UK and asked how they felt about 56 of the biggest brands in the country. The […]

The Springers
on industry, inview

  Spring founder Erika Clegg was one of several industry leaders recently approached by Design Week to share their most difficult experiences with clients, and – more importantly – how they overcame them.   Ryan Jones from Sea Design recalled a time when a drunk photographer wreaked havoc on their first photoshoot with a global […]

The Springers
on industry, inview

It’s wonderful to see the City of Stories brand we created for Norwich nearly three years ago going from strength to strength.   This video is their latest release, and features a technique dubbed ‘Flow Motion’. Made by BAFTA winning filmmaker Rob Whitworth (BBC Planet Earth 2) who studied in Norwich, it’s a stunning way […]

Richard Revell
on inwork

Being the Agency For Change, we are naturally interested when we hear someone else talking about the benefits of change. This is why a piece in the Harvard Business Review by top organisational psychologist Nick Tasler recently caught our eye. Entitled Stop Using the Excuse “Organisational Change is Hard”, Tasler explains that we have an […]

Richard Revell
on industry, inview

From time to time, we invite a person we admire, from any walk of life, to come and have lunch with us and talk about their experiences. Yesterday we welcomed Peter Wilson MBE to the Spring studio as he became the latest of our Spring Heroes.   Until last December, Peter was CEO of Norwich […]

Richard Revell
on industry, inlove

It’s around this time of year that Southwold and the surrounding area pick up an extra buzz. People from around the country pour in for Latitude, one of the most popular festivals in the UK. It’s held on the Henham Estate, just four miles from Southwold and close enough for us to hear a kick drum […]

The Springers
on inlove

We’ve been looking forward to seeing Matthew Taylor’s review of Good Work, which was published yesterday. The review was commissioned by the Prime Minister last autumn, and considered how employment practices need to change to keep pace with modern business models. Taylor has considered the implications of new forms of work, driven by digital platforms, for employee rights […]

Erika Clegg
on industry, inview

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