Spring was inspired at the Suffolk & Ipswich Chambers April networking lunch at Woodbridge’s Secford Hall this week by an insight into how Rick Sheepshanks’ Stokes Sauces achieves its award-winning success. Influenced by Kevin Robert’s theory that trusted brands are not just respected but loved, his team are encouraged not just to focus on the […]
The Drum Design Census 2016 has now been published, and Spring is delighted to announce that we have come in at number six on the mid-sized agency elite rankings. The stats are compiled using a combination of financial performance and client ratings, not through votes; and so it’s a true accolade to the team at […]
Watson Helsby, the executive headhunters working exclusively with senior communications people, has now published its annual survey of Group Director of Corporate Communications/ Affairs. Each year Watson Helsby publishes a FTSE100 Group Corporate Communications/Affairs Director survey, providing information and insight on reporting lines, executive committee membership, remuneration and other data of broader interest. This year […]
In response to the success of Spring’s MuchMorocco campaign at the Transform Awards Europe 2016, the Moroccan National Tourist Office has spoken of their delight at seeing the destination’s communications take centre stage. The brand identity, created by Spring to reinforce Morocco’s breadth of offering and differentiate its image from that of competing holiday destinations, […]
A posse of happy, rather weary Springers headed back to the Suffolk Coast this morning, following a night of success and celebration at the branding awards, Transform Europe. We are delighted and proud to share the news of a Gold, two Silvers, two Bronzes and a Highly Commended for work Spring has undertaken with Moroccan […]
Unruly Pig is rising up the charts… we heard today that Creative Circle’s Gold Jury has now elevated our illustration from ‘nominated’ to ‘shortlist’. So we know that our punk pig has won something… will it be bronze, silver or gold? All will be revealed at the Circle Ball on the 28th April. Good luck, […]
It’s been four years in the making and at last, our campaign for Age UK has launched. It’s about breaking down the barriers between generations, equipping everyone with the tools to launch fascinating conversations that reveal the rich details of people’s lives, creating an emotional connection between them. This year, of all year, Age UK […]
Great news for potential Springers! We are looking for an account manager with good PR and social media skills. Is it you? If you think you’ve got what it takes, we’d like you to show us! Yes, we’d like to see your CV and a brief covering letter, but we’d ALSO like you to send […]
Great news for all fans of the Unruly Pig! Spring’s punkish illustration for ex corporate lawyer Brendan Padfield’s gastro pub, favourite of critics and foodies alike and arisen, phoenix-like, from its early days fire, has been nominated for a Creative Circle ‘craft’ award by some of Britain’s finest design minds. Trotters crossed for a win!
This week’s Design Week VoxPop is on the topic of which decade has influenced designers. Amongst luminaries from across the industry were Wayne Hemingway, who speaks with fondness of seeing David Bowie at Blackburn’s King George’s Hall. Spring’s Erika (whose own experience of King George’s Hall in Blackburn was the annual visit for school prize […]
There was a celebratory mood at Gainsborough’s House in Sudbury on Monday this week, as people gathered for the formal launch of Nicole Farhi’s new bust of Thomas Gainsborough. The project, helped by a generous donation from the editor in chief of US Vogue, Anna Wintour, is in support of Gainsborough House’s ambitious plan to […]
MuchMorocco, Spring’s integrated campaign for the Moroccan National Tourism Office, has recently launched. The MuchMorocco campaign uses the concept of ‘more’ to promote the Kingdom’s extensive heritage and culture, its food, architecture, landscapes and people, all of which combine to make it an unmissable destination for today’s travellers. Encompassing print, online and outdoor media, the […]
Why are the Springers copying Oliver Cromwell’s signature? We’ve learned that he never wrote his name the same way twice, though at least – unlike Shakespeare – he spelt it consistently. This afternoon, the Springers have been practising their Cromwellian Calligraphy. Find out why soon.
For the past 253 days, Spring has researched, written and shared a joyous gem of culture from the East every single day, as part of the three-year Look Sideways – East cultural tourism programme. This started with a website, and as the collection has grown we have gradually introduced other media, including pinterest and instagram. […]
This week’s Design Week vox pop asks designers to talk about their favourite Olympic brand identity. Erika’s swimming against the tide by not having one. “Recent Olympic identities have been technicolour camels and so, frustratingly, I can’t say I like any of them – never mind having a favourite. There was a three-decade run of […]
Spring’s brand for DanceEast has developed over the course of years, and has allowed us to gain a deep knowledge of DanceEast’s purpose, aims and ambitions as we manage the deployment of its identity. The result of this long relationship is a brand identity which gets to the very heart of the organisation and allows […]
Anyone can come up with a logo: what makes the difference between basic and brilliant is the craft. Craft in thinking and craft in execution. For any agency, a branding job where the client’s passion for their business can be articulated through the agency’s work is always a joy. And the Unruly Pig in Bromeswell […]
This winter, Spring has brightened up the dark roads of London with a fabulous injection of Moroccan warmth. The Out Of Home campaign, run in partnership with Primesight Media, showcases Spring’s MuchMorOcco place branding alongside evocative photography and has been improving moods across the capital since before Christmas.
At last week’s DBA Effectiveness Awards ceremony, chief executive Deborah Dawton used her opening speech as the opportunity to sound out an industry call-to-arms: now’s the time that the whole industry states with one, confident voice that design in business is competitive advantage. Here’s her speech in full. Good evening ladies and gentlemen and a […]