Spring’s ‘Take me to Suffolk’ campaign, which ran for 16 weeks this spring, has created a Return On Investment of 32:1, generating over £1.2million in tourism business. The campaign used a combination of social media, online marketing and PR to direct consumers to an online map tool. This provided people with information about Suffolk’s top […]

Erika Clegg
on inwork

If you’re lucky enough to work in Southwold, how can you top that for a holiday? Only this weekend, the Sunday Times featured Southwold as one of the most fashionable places to spend an extended summer break. We who are here twelve months a year know full well the benefits of fresh air, big sea […]

Erika Clegg
on inkind

Lean closer, we’ve got a tale to tell you – we will soon be launching an exciting campaign for VisitNorwich and Norwich BID. Over three months we’ll be sharing some of Norwich’s stories that surprise, inspire and delight. We’ll be bringing some famous people back from history. We’ll be commissioning new stories and celebrating cherished […]

Erika Clegg
on inwork

I’ve been churning a probable revolution for a few months now. The way we work will have changed beyond all recognition within two, if not one, generation/s. When I mention this in passing, a propos of other conversations, there’s 10% vehement agreement and about 50% vehement disagreement. “Well, that might work for a company like […]

Erika Clegg
on inview

Breaking news: Spring has been awarded the three-year contract to market Morocco as a tourist destination in the UK, the USA and Canada. The Moroccan Tourist Board approached us and invited us to tender direct. The context of the commission is Morocco’s ambitious Vision 2020 tourism programme. The north African country plans to raise its […]

Erika Clegg
on inwork

The argument about funding culture rumbles on. Health, social care, education and defence all have pressing arguments for prioritising their needs. And in a world where public money must be saved, those needs are undeniable. So can we justify public funding for the arts: and if so, on what grounds? We must go back to […]

Erika Clegg
on inview
Solar, so good
Solar, so good

In the ever-changing political and economic landscape of ground mounted solar, good community engagement is more important than ever. With planning appeals, Secretary of State rulings, celebrity protests, and Government subsidy reviews making the national headlines, to say the solar industry has had an interesting 12 months would be an understatement. Yet solar remains arguably […]

Jess Topham
on industry, inwork

Great news this morning: our new website has been nominated for the site which collates and judges the world’s best websites, awwwards. You can vote here – the decision of whether our site becomes one of 2014′s best sites rests with a panel of judges, but fan votes are a lovely reward for the team!

Erika Clegg
on inwork

It’s been a busy few months for Spring and sports equipment manufacturer Mark Harrod! In preparation for Mark Harrod Ltd’s tenth anniversary, we have been working intensely on their 2014/15 catalogue. And we’re delighted to say that it’s now available. It’s their biggest catalogue yet with a whopping 136 pages and a completely revitalised football […]

Nikki Berry
on inwork
Creative Thinking
Creative Thinking

Imagine this scenario: on a table you have three items, a candlestick, a book of matches and a box of pins. Your task is to attach the candle to the wall. How would you do it? As you may expect, a job in the creative industry requires a large amount of imagination. Coming up with […]

Lynton Wall Palmer - Junior Designer
on inview

Last month I spoke at the Lowestoft and Waveney Chamber of Commerce’s Neptune business networking lunch at the Carlton Manor Hotel. During the slot I looked at how tech advancements, such as fibre-optic broadband, 3G and 4G, are changing the business landscape in the UK. As someone with a background in technology PR, this was […]

Andy Riley
on industry

Our first Springtern of the year, Tom Kirk, came for one week – and stayed for two. Here’s his account of the fortnight. My first task as a ‘Springtern’ was to the capture the essence of Southwold in a series of photographic studies. The sunny weather provided the perfect backdrop for the shoot, allowing me […]

Erika Clegg
on inkind

We were delighted to join client Anderson Construction in their charity bike ride from Chelmsford to Cambridge last weekend. There were a hundred riders in total across who mustered to tackle the 55 mile course. The Springers were raring to go from the off. In customary style, Anderson ensured the day was fun for all, […]

Erika Clegg
on inkind

The Springers
on instagram

Today is a bright and beautiful day for a Spring discussion lunch, which we are, as ever, hosting at one of our favourite Southwold watering holes,  The Randolph. We’ll be joined by some the east of England’s brightest business minds to mull over the topic of the Experience Economy. In preparation, we’ve set out a […]

Erika Clegg
on inview

We’ve been selling car stickers like they’re a legal tax requirement over the last few weeks, all in aid of the Lifeboats. These ‘Southwold makes me happy’ stickers are proving a hit with tourists and locals alike, and it seemed only right to sell them for the benefit of a good cause. They can be […]

Erika Clegg
on inkind
The Shard
The Shard

Recently I took a trip to London to experience The Shard and to take advantage of our Cultural Expansion Grant. Having arrived early we had a few hours to play with and spotted a poster advertising a photography exhibition at the Science Museum’s Media Space Gallery called ‘Only in England’. The Exhibition showcased the work […]

Bex Spillings
on inkind, inlove

It’s lovely when peers praise our work. So we’re chuffed that Spring’s website for The Great House in Lavenham has been dubbed ‘Suffolk’s top restaurant website’ by a regional web agency. Thanks to the guys at WebTree for this pat on the back. The Great House is exemplary in many ways – it continues to […]

Erika Clegg
on inwork

In mid April, Albania – advised by Alistair Campbell – invited companies from across the world to make branding recommendations to their government. The focus for growth is tourism, inward investment and opportunities for the next generation. Spring teamed up with comms partner, Hemington Consulting, to develop a brand communications strategy. In May, we were […]

Erika Clegg
on inwork

This morning a little posse of Springers was at DanceEast, walking the Jerwood Dancehouse in preparation for a brand new scheme of directional and brand signage. It’s fair to call the Dancehouse iconic – it towers over Ipswich imposingly, visible from miles away as you arrive into the town. As part of Spring’s ongoing redesign […]

Erika Clegg
on inwork

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